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Our Resources

At The Norfus Firm, we believe in fostering diversity, equity, and inclusion (DEI) in every aspect of an organization. We understand the importance of creating inclusive workplaces that celebrate the unique strengths and perspectives of individuals from diverse backgrounds.

Our carefully curated collection of resources is designed to empower you with knowledge, insights, and practical strategies that you can start using TODAY. Whether you are an HR professional, a business leader, or someone passionate about creating positive change within your organization, we invite you to explore the wealth of information available here.

The Norfus Firm’s Guide: What DEI Is & Isn't

Around 80% of US companies are engaged in some sort of diversity, equity, and inclusion work – yet 61% of American workers feel negatively about the impact of their employer’s “inclusion” efforts.

This is a clear signal that these efforts aren’t consistently hitting the mark. In our work at The Norfus Firm, we’ve discovered that this may partly be a result of organizations misunderstanding what DEI entails.

This guide offers a concise explanation of what each element of DEI (Diversity, Equity, and Inclusion) entails, with the intention of elevating organizational and individual understanding of DEI. This guide is designed to address common anxieties relating to DEI work, providing insight into how DEI initiatives benefit all members of an organization.

Our Guiding Principles

We have had the honor of working with employees in over 20 countries and our work has led us to the following guiding principles:

We Facilitate
Human Connection

The desire for genuine human connections is something that binds us all – regardless of background.

We Foster
Trusted Spaces

Employees need trusted spaces to raise workplace concerns and reimagined ideas about how work is done.

We Encourage
Accountability

Organizations must take bold actions to move from good intent to tangible change.

We Believe
Intentionality Drives Progress

For sustained and meaningful progress to occur, HR & DEI goals have to be set, widely and regularly communicated, tracked, and measured.

We are committed to partnering with clients to break down institutional inequities, increase representation across all levels of an organization and create spaces where people feel that they belong.  Are you ready to elevate your people strategies?

Work with us
Our Team
Natalie Norfus
Founder & Managing Owner
Raegan Daley
Marketing Manager
Shanté Gordon
Head of DEI Strategy & Wellness Facilitator
Leah Wade
DEI Data Analyst
Stephanie Wesolek
Project Manager

Podcasts

“What’s the DEIL?” is a podcast for organizational leaders – and those who support them – as they make their way along their DEI journey.  In this podcast, Natalie Norfus and Shanté Gordon explore how leaders can create space for authentic human connection through the lens of DEI. We know you’re busy, so we focus on practical strategies and best practices that improve employee engagement, retention, and impact.

Subscribe to
“What’s the DEIL?” podcast to expand your understanding of Diversity, Equity, and Inclusion

Success stories

“I’ve worked with The Norfus Firm at both Sabra and IsraAID, a non profit whose Board I serve on. There were a number of things we were involved with from DEI training to coaching. And with all the amazing things Natalie & Shante offer, it is their ability to connect that for me is what makes them so successful and inspiring.”

Rick Matros
CEO & Chair of the Board, Sabra Health Care REIT

“One of the most impressive things about The Norfus Firm is that they don’t offer cookie-cutter services. Over the years, they’ve invested time in understanding our business and the individuals on our team, and they have consistently tailored their offerings to meet our evolving needs.”

Kate Walton
Owner & CEO, Steyer Content

“Working with The Norfus Firm was an empowering and incredibly positive experience. Their exceptionally capable and empathetic staff made them a superb choice for advancing our organization, including executive leadership and mid-management, within the DEI space. They took the time needed to understand our mission and laid the groundwork for a more diverse, inclusive, and equitable organization moving forward. We looked forward to every call and milestone and trusted their perspective and expertise. We were grateful to have worked with them and wouldn’t hesitate to recommend them to any firm or organization.”

Kristin Sprinkle
Co-CEO, Skeo Solutions