Our Services

DEI Strategies

Because we view DEI goals like any other business goal, we rely heavily on quantitative and qualitative data to help inform outcomes. In this way, we do not have “off-the-shelf” recommendations or predetermined outcomes. Rather, we partner with our clients to develop customized DEI strategies that can be tracked and measured and align with our clients’ business priorities – all based on the data that we collected. While our outcomes are unique to our client, we follow a disciplined process for identifying DEI goals and supporting the successful implementation of these goals.

Our work in this area includes:

Outsourced HR Services

We offer a flexible approach to people-centered company culture support that ranges from serving as an outside Strategic HR Department to partnering with clients on discrete HR projects.

Our work in this area includes:

Executive Search

Leadership teams with diverse perspectives, backgrounds, and experiences are a proven driver of innovation and can increase an organization’s bottom line. We are uniquely poised to help you fill executive positions through an equitable and inclusive search process that results in a diverse slate of candidates. Through the use of our data, search software, well-developed networks, and disciplined search process, we identify high-quality talent for your organization quickly and effectively.


“What’s the DEIL?” is a podcast for organizational leaders – and those who support them – as they make their way along their DEI journey.  In this podcast, Natalie Norfus and Shanté Gordon explore how leaders can create space for authentic human connection through the lens of DEI. We know you’re busy, so we focus on practical strategies and best practices that improve employee engagement, retention, and impact.

Subscribe to
“What’s the DEIL?” podcast to expand your understanding of Diversity, Equity, and Inclusion

Success stories

“I’ve worked with The Norfus Firm at both Sabra and IsraAID, a non profit whose Board I serve on. There were a number of things we were involved with from DEI training to coaching. And with all the amazing things Natalie & Shante offer, it is their ability to connect that for me is what makes them so successful and inspiring.”

Rick Matros
CEO & Chair of the Board, Sabra Health Care REIT

“One of the most impressive things about The Norfus Firm is that they don’t offer cookie-cutter services. Over the years, they’ve invested time in understanding our business and the individuals on our team, and they have consistently tailored their offerings to meet our evolving needs.”

Kate Walton
Owner & CEO, Steyer Content

“Working with The Norfus Firm was an empowering and incredibly positive experience. Their exceptionally capable and empathetic staff made them a superb choice for advancing our organization, including executive leadership and mid-management, within the DEI space. They took the time needed to understand our mission and laid the groundwork for a more diverse, inclusive, and equitable organization moving forward. We looked forward to every call and milestone and trusted their perspective and expertise. We were grateful to have worked with them and wouldn’t hesitate to recommend them to any firm or organization.”

Kristin Sprinkle
Co-CEO, Skeo Solutions