Challenge the Status Quo. Spark Conversations. Drive Change.

Our world is changing fast, with advancements in technology and societal norms leading the way. To keep pace in this dynamic landscape, your organization must have a workforce that represents the diverse and complex world we live in.

At The Norfus Firm, through a data-driven approach, we partner with organizations and empower leadership to drive real change by embracing diversity, fostering equity, and cultivating an inclusive environment.

Our DEI consulting services ignite transformative change from within by encouraging teams, individuals, and leaders to think critically and challenge conventional wisdom. We facilitate conversations that push boundaries, encourage understanding, and empower you to rethink behaviors, structures, and processes to create a truly inclusive culture.

Together, we can challenge the norm, redefine the boundaries, and create a workplace where everyone feels valued, respected, and empowered.

What is DEI & Why It Matters for Your Business

With a workforce demographic that’s rapidly evolving and increasing globalization, fostering an inclusive work environment has never been more essential.

Diversity, Equity, and Inclusion (DEI) strategies promote and celebrate people with different backgrounds, perspectives, and experiences in organizations. It focuses on creating a fair and inclusive environment where all individuals are valued, respected, and provided with opportunities to contribute and succeed.

By embracing these strategies, you not only cultivate a positive workplace culture but also fuel innovation and drive overall business growth.

But why is diversity so vital to your organization’s success? It’s simple – diverse perspectives lead to better decision-making and enhanced problem-solving capabilities. When individuals from different backgrounds come together, their unique ideas and experiences enable them to tackle challenges more effectively.

An inclusive and equitable culture also helps you attract top talent who value a supportive environment where everyone’s contributions are valued.  The power of DEI strategies is endless —they might be the key to propelling your organization to new heights.

Our Approach to DEI

Fostering a diverse, equitable, and inclusive work environment is essential for any thriving business. That’s why we’re here to help you develop tailored strategies to promote inclusivity and empower all members of your team.

With decades of combined experience in the people business, we have what it takes to help you break down barriers, celebrate differences, and build a stronger, more cohesive workplace.

Assessing Organizational Needs

If your organization falls short of the diversity and inclusivity you aspire to, the first step is understanding the reasons behind it. Our consultants will conduct comprehensive assessments to identify strengths and areas of opportunity within your organization. Through data analysis, surveys, and interviews, we will provide you with valuable insights and recommendations to guide your DEI initiatives.

Empowering Leadership

Becoming a more diverse, equitable, and inclusive workplace begins with strong leadership. We encourage leaders at every level, from the CEO to front-line managers, to foster inclusivity and embrace accountability. Our comprehensive approach equips your leaders with the knowledge, skills, and mindset needed to champion diversity and create a culture of belonging. We provide targeted training and guidance, enabling them to lead by example, drive change, and make impactful decisions prioritizing equity and inclusion.

Achieving Equity

We are committed to helping your organization achieve equity by addressing systemic barriers and biases within your policies, practices, and processes. Our consultants will thoroughly analyze your organization to identify areas where disparities may occur and develop tailored strategies to promote equal access to opportunities for all employees.

Fostering Inclusion

Creating an inclusive work environment goes beyond simply acknowledging diversity. We believe in fostering a sense of belonging for every individual within your organization. Our team will assist you in developing inclusive practices and policies that encourage collaboration, open communication, and mutual respect. By fostering an inclusive culture, you can unlock the full potential of your team and drive innovation and success.

Developing a DEI Strategic Plan

Building on the insights gained from the assessment phase, we will collaborate to develop a customized DEI strategic plan that aligns with your organization’s goals and values. Our team will help you set actionable objectives, establish benchmarks, and create a roadmap for implementation. By tailoring our approach to your needs, we can work toward achieving meaningful and sustainable change through your DEI initiatives.

Training and Education

Education and awareness are key drivers of cultural transformation. We offer comprehensive training programs and workshops to equip your employees and leaders with the knowledge and skills needed to foster inclusivity and address unconscious biases. By incorporating trauma-informed methods, mindfulness, and anti-racist teachings, our interactive sessions promote empathy, deepen understanding, and empower people to become active champions of diversity and equity within your organization.

Recruitment and Hiring Practices

Developing inclusive and equitable recruitment and hiring practices is essential for building a diverse workforce. Our experts will work closely with your HR team to review and enhance your recruitment processes, promoting fairness, transparency, and impartiality.

We will assist you in implementing strategies to attract a diverse pool of candidates, minimize biases, and create an inclusive candidate experience. Building a diverse talent pipeline can enrich your organization with various perspectives and experiences.

Elevate Your DEI Strategies With the Norfus Firm

Embrace the opportunity to transform your organization into an inclusive powerhouse that thrives on diversity and equity. Our thought-provoking and influential consulting services will ignite change and propel you toward innovative solutions.

Join us on this journey of growth and progress. Together, we will challenge conventional wisdom, break barriers, and create a workplace that fosters belonging and empowers individuals to reach their full potential.

Contact us today to elevate your DEI strategies and embark on a transformative path toward a more diverse, equitable, and inclusive future.

Who we work with

We consider ourselves industry agnostic – that means that we have the great pleasure of working with clients that represent a myriad of services, products, and perspectives. More than what our client organizations do, we love working with clients who are:

Ready to be accountable for DEI and other people-centered initiatives, from the C-suite throughout all other levels of the organization

Open to engaging in uncomfortable conversations and facing hard truths that might be uncovered during our engagement.

Willing to properly resource DEI and other people-centered functions so the work does not fall on one or two people to execute.

Our Guiding Principles

We have had the honor of working with employees in over 20 countries and our work has led us to the following guiding principles:

We Facilitate
Human Connection

The desire for genuine human connections is something that binds us all – regardless of background.

We Foster
Trusted Spaces

Employees need trusted spaces to raise workplace concerns and reimagined ideas about how work is done.

We Encourage

Organizations must take bold actions to move from good intent to tangible change.

We Believe
Intentionality Drives Progress

For sustained and meaningful progress to occur, HR & DEI goals have to be set, widely and regularly communicated, tracked, and measured.

We are committed to partnering with clients to break down institutional inequities, increase representation across all levels of an organization and create spaces where people feel that they belong.  Are you ready to elevate your people strategies?


“What’s the DEIL?” is a podcast for organizational leaders – and those who support them – as they make their way along their DEI journey.  In this podcast, Natalie Norfus and Shanté Gordon explore how leaders can create space for authentic human connection through the lens of DEI. We know you’re busy, so we focus on practical strategies and best practices that improve employee engagement, retention, and impact.

Subscribe to
“What’s the DEIL?” podcast to expand your understanding of Diversity, Equity, and Inclusion

Success stories

“I’ve worked with The Norfus Firm at both Sabra and IsraAID, a non profit whose Board I serve on. There were a number of things we were involved with from DEI training to coaching. And with all the amazing things Natalie & Shante offer, it is their ability to connect that for me is what makes them so successful and inspiring.”

Rick Matros
CEO & Chair of the Board, Sabra Health Care REIT

“One of the most impressive things about The Norfus Firm is that they don’t offer cookie-cutter services. Over the years, they’ve invested time in understanding our business and the individuals on our team, and they have consistently tailored their offerings to meet our evolving needs.”

Kate Walton
Owner & CEO, Steyer Content

“Working with The Norfus Firm was an empowering and incredibly positive experience. Their exceptionally capable and empathetic staff made them a superb choice for advancing our organization, including executive leadership and mid-management, within the DEI space. They took the time needed to understand our mission and laid the groundwork for a more diverse, inclusive, and equitable organization moving forward. We looked forward to every call and milestone and trusted their perspective and expertise. We were grateful to have worked with them and wouldn’t hesitate to recommend them to any firm or organization.”

Kristin Sprinkle
Co-CEO, Skeo Solutions

Frequently Asked Questions

We Have Answers
What are diversity, equity, and inclusion strategies, and why do I need them for my business?
How can The Norfus Firm help me develop effective DEI strategies?
What steps do you take to create diversity, equity, and inclusion strategies?
Can you help me promote diversity in my company's recruitment efforts?
How do I measure the success of my company's DEI strategies?
What is Diversity, Equity, and Inclusion?