Natalie E. Norfus

Founder & Managing Owner

Natalie is a creative and proven problem solver with nearly 20 years of experience as a labor and employment attorney and HR/DEI practitioner.

Natalie partners with employers on DEI and HR strategies, conducts complex internal investigations, and provides coaching and training to Boards of Directors and other senior leaders.

Natalie believes there is no “one-size fits all” approach to HR or DEI initiatives. She uses a metrics-based model to help organizations develop policies, programs and goals that are customized to their needs.

Natalie’s career has touched on many areas of HR and DEI including having:

  • Served as the Chief Diversity Officer for multi-billion-dollar brands with responsibility for setting the strategic vision for all facets of each brand’s DEI initiatives.
  • Worked as outside counsel in large law firms and in-house for before starting an HR & Inclusion Consulting Firm.
  • Worked with employers around the world spanning across various industries including quick services restaurants, non-profit, education manufacturing, financial services, and healthcare.

Our Guiding Principles

We have had the honor of working with employees in over 20 countries and our work has led us to the following guiding principles:

We Facilitate
Human Connection

The desire for genuine human connections is something that binds us all – regardless of background.

We Foster
Trusted Spaces

Employees need trusted spaces to raise workplace concerns and reimagined ideas about how work is done.

We Encourage

Organizations must take bold actions to move from good intent to tangible change.

We Believe
Intentionality Drives Progress

For sustained and meaningful progress to occur, HR & DEI goals have to be set, widely and regularly communicated, tracked, and measured.

We are committed to partnering with clients to break down institutional inequities, increase representation across all levels of an organization and create spaces where people feel that they belong.  Are you ready to elevate your people strategies?


“What’s the DEIL?” is a podcast for organizational leaders – and those who support them – as they make their way along their DEI journey.  In this podcast, Natalie Norfus and Shanté Gordon explore how leaders can create space for authentic human connection through the lens of DEI. We know you’re busy, so we focus on practical strategies and best practices that improve employee engagement, retention, and impact.