Don’t Play in People’s Faces: Hidden Costs and Impact of DEI

The conversation around DEI is far from over. Despite all the buzz and even backlash surrounding DEI initiatives, many organizations still struggle to get it right. In the third segment of our four-part series on DEI, hosts Natalie Norfus and Shanté Gordon of What’s the DEIL? delve deep into the real-world impact that fluctuating DEI commitments have on employees. From the painful experience of receiving a promotion labeled as “forced by DEI” to managers inadvertently alienating staff with offhand comments, this episode exposes the hidden costs that these missteps impose on both organizational culture and the bottom line.

The DEI Confusion on the Ground

One of the most striking aspects of this episode is the focus on the confusion that surrounds DEI efforts in many workplaces. The hosts share real-world examples where employees feel undermined and devalued. For instance, imagine the emotional fallout when a manager tells an employee, “I was forced to promote you because of DEI.” Rather than feeling celebrated, the individual is left questioning their own capabilities, wondering if their success is seen as merit-based or merely a tick-box exercise. This not only damages personal confidence but also sows seeds of distrust that can ripple throughout the organization.

Such comments are symptomatic of a broader problem: a lack of clarity in communicating the true intent behind DEI initiatives. When the focus is on satisfying external pressures or meeting quotas, employees are left confused about whether they’re valued for their skills, their identity, or simply their ability to fill a target. This ambiguity creates a hostile work environment where the human element—where people feel truly seen and appreciated—is lost in the noise.

The Human Toll of “Othering”

Beyond the immediate emotional impact of discouraging remarks, the episode digs into the concept of “othering.” When managers make comments like, “I detect an accent,” or focus on personal characteristics that have no bearing on job performance, they inadvertently alienate employees. These offhand remarks can lead to employees feeling isolated, reduced to stereotypes, or even marginalized. The lack of genuine inclusion not only affects morale but also undermines trust in leadership.

This “othering” can have significant consequences. Employees who feel singled out or diminished are less likely to engage fully in their roles. They might withhold innovative ideas, reduce their effort, or in worst-case scenarios, choose to leave the organization altogether. In a marketplace where talent is the key to success, such quiet quitting or actual turnover can be incredibly costly.

Manager Training: A Critical Gap

A recurring theme in this segment is that many leaders are simply not equipped to navigate the nuances of diverse teams. Despite years of DEI training, some managers continue to fall into the trap of using insensitive language or relying on outdated practices that no longer resonate in today’s multicultural workplaces.

Natalie and Shanté emphasize that inclusive leadership is not an innate trait—it’s a learned skill. Managers need to be retooled and upskilled to see employees as whole individuals with unique experiences and strengths. Simple yet effective tactics, such as standardized icebreaker questions, can help foster an environment of mutual respect and understanding. Such measures may seem minor, but they can significantly reduce miscommunication and the potential for alienation.

The Real Cost of Turnover and Engagement

One of the most sobering insights from the episode is the financial impact of poor DEI practices on employee retention. When employees feel disrespected or mischaracterized, the consequences go beyond hurt feelings—they lead to disengagement and high turnover rates. The cost of replacing an employee is not just about recruitment; it encompasses lost productivity, decreased morale, and the eventual erosion of brand integrity.

The episode discusses how negative internal experiences often spill over into public forums like Glassdoor, further deterring potential candidates. When top talent hears that an organization is notorious for leaving employees feeling undervalued, they’re less likely to apply, resulting in a cycle of diminished talent acquisition and retention. The hosts make it clear: investing in effective DEI practices is not just about creating a fair work environment—it’s also a smart financial decision.

Quiet Quitting: A Silent Crisis

The concept of “quiet quitting”—where employees disengage from going above and beyond due to feeling unappreciated—is another critical issue highlighted in this segment. When workers receive mixed signals about their value, they may start to do only the bare minimum, avoiding extra effort that could otherwise drive the organization forward. This quiet disengagement is particularly problematic among underrepresented groups who, if faced with constant microaggressions or dismissive attitudes, may opt out of pursuing promotions or professional development opportunities altogether.

Quiet quitting not only reduces individual productivity but also undermines the collaborative spirit essential for innovation. In today’s fast-paced business environment, where every edge counts, losing even a small percentage of an engaged workforce can have outsized impacts on overall performance.

Practical Steps for Change

While the episode highlights many of the challenges facing organizations today, it also offers hope through practical, actionable steps. One of the key takeaways is that small changes in communication can have a large impact on workplace culture. For instance, incorporating standardized icebreaker questions or ensuring that managers have regular, genuine one-on-one conversations with their teams can create a more inclusive environment.

Furthermore, the hosts stress the importance of clarity in DEI messaging. Organizations must clearly define what DEI means for them and consistently communicate these values. When employees understand the “why” behind initiatives, they’re more likely to feel connected to and invested in the process.

Quote of the Episode

One particularly poignant moment comes from an anonymous focus group participant who said,

“Being promoted is supposed to be a celebration. Hearing ‘I had to do it for DEI’ totally crushed me.”

This quote encapsulates the deep personal impact that misguided DEI messaging can have. It serves as a stark reminder that promotions and career advancements should be a testament to an individual’s skill and hard work—not a byproduct of ticking a diversity checkbox.

Moving Forward: A Call for Inclusive Leadership

As Natalie and Shanté wrap up this third segment, they pivot towards a forward-looking discussion. In the next episode, Shanté will introduce a leadership framework designed to embed DEI into organizations in a way that is both authentic and effective. This framework aims to guide leaders in how to cultivate a culture where every employee feels valued and where strategic DEI practices drive long-term business success.

Key Takeaways

• Lack of Clarity Harms Employees: Mixed messages around DEI can leave employees confused about whether they’re valued for their skills or merely their identity.
• Managers Shape Culture Daily: Thoughtless remarks have deep emotional consequences that can undermine trust and productivity.
• Quiet Quitting Is Real: Disengagement due to feeling undervalued leads to a silent exodus, significantly impacting organizational performance.
• Practical Steps Count: Small, deliberate actions—like consistent icebreaker questions and genuine one-on-one interactions—can bridge the gap between policy and practice.
• Turnover is Costly: The financial and cultural cost of high attrition rates underscores the need for robust DEI strategies that truly resonate with employees.

Connect With Us

If you found this discussion compelling, we invite you to connect with us further. Here are some ways to stay in touch:

• Follow Natalie Norfus on LinkedIn
• Follow Shanté Gordon on LinkedIn
• Book a consultation with The Norfus Firm
• Follow What’s the DEIL on Instagram and TikTok

Final Thoughts

The hidden costs of mismanaged DEI initiatives extend far beyond a momentary lapse in judgment or an offhand comment. They ripple out, affecting employee morale, productivity, and ultimately, the financial health of an organization. In today’s environment, where every detail counts, leaders cannot afford to “play in people’s faces” with vague or misaligned DEI messaging.

For organizations committed to building a resilient, innovative, and profitable future, DEI must be more than a catchphrase. It must be an integral part of how business is done—grounded in clear communication, inclusive leadership, and a genuine commitment to valuing every employee.

The journey towards effective DEI is not without its challenges, but with clarity, commitment, and the right leadership, the hidden costs of inaction can be transformed into a powerful engine for growth and innovation. Let’s build a future where every promotion is a true celebration of merit and where every employee feels not just included, but truly valued.